Academic Research
Corporate Reputation Review (2008) 11, 35–55. doi:10.1057/crr.2008.4
Managing Industry Reputation: The Dynamic Tension Between Collective And Competitive Reputation Management Strategies
Monika I Winn1, Patricia MacDonald2 and Charlene Zietsma3
- 1Faculty of Business, University of Victoria, Victoria, BC, Canada
- 2Richard Ivey School of Business, University of Western Ontario, London, ON, Canada
- 3Richard Ivey School of Business, University of Western Ontario, London, ON, Canada
Abstract
To broaden understanding of the dynamics of collective reputation management, we conducted a longitudinal, qualitative study of two industries whose legitimacy was under sustained and intense attack by environmental stakeholders. Our study traces the emergence of, and dynamic tension between, collective and competitive reputation management, and examines the motives for and effects of specific strategies used by the industry, individual firms and groups of firms. The paper contributes to theory building on the dynamic interplay of, and tensions between, collective and competitive reputation management.
Keywords:
collective strategy, competitive strategy, industry legitimacy crisis, institutional change, reputation management, reputational interdependence
