Academic Research
Corporate Reputation Review (2008) 11, 145–154. doi:10.1057/crr.2008.14
The Influence of Corporate Social Responsibility Campaigns on Public Opinion
Michael Pfau1, Michel M Haigh2, Jeanetta Sims3 and Shelley Wigley4
- 1University of Oklahoma, OK, USA
- 2Pennsylvania State University, PA, USA
- 3University of Central Oklahoma, OK, USA
- 4University of Texas at Arlington, AR, USA
Abstract
An experiment was conducted to examine the influence of corporate social responsibility campaigns on public opinion. It was anticipated that corporate social responsibility campaigns, which communicate corporate good deeds, exert considerable positive influence on public opinion. Results supported this expectation. Corporate social responsibility campaigns enhanced people's perceptions of sponsors' image, reputation and credibility.
Keywords:
corporate citizenship, CSR
MORE ARTICLES LIKE THIS
These links to content published by Palgrave Macmillan are automatically generated.
RESEARCH
The Influence of Corporate Social Responsibility Campaigns on Public OpinionCorporate Reputation Review Original Article
The Supporting Function of Marketing in Corporate Social ResponsibilityCorporate Reputation Review Original Article
Sustainable stakeholder engagement through innovative supply chain strategy: An exploratory study of an Indian organizationAsian Business & Management Original Article
Employee Participation in CSR and Corporate Identity: Insights from a Disaster-Response Program in the Asia-PacificCorporate Reputation Review Original Article
Collective hyperopia and dualistic natures of corporate social responsibility in Japanese companiesAsian Business & Management Original Article
See all 12 matches for Research
