TABLE OF CONTENTS

Volume 11, Issue 2 (Summer 2008)

Special Issue: Globalization and Corporate Reputation

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Guest Editorial

Globalization and Corporate Reputation

S Prakash Sethi

Corp Reputation Rev 11: 115; doi:10.1057/crr.2008.10

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Academic Research

In His Own Words: The Effectiveness of CEO as Spokesperson on CSR-Sustainability Issues – Analysis of Data from the Sethi CSR Monitor©

Bill Ferns, Olga Emelianova and S Prakash Sethi

Corp Reputation Rev 11: 116-129; doi:10.1057/crr.2008.11

Seduced by their Proactive Image? On Using Auto Communication to Enhance CSR

Øivind Hagen

Corp Reputation Rev 11: 130-144; doi:10.1057/crr.2008.12

The Influence of Corporate Social Responsibility Campaigns on Public Opinion

Michael Pfau, Michel M Haigh, Jeanetta Sims and Shelley Wigley

Corp Reputation Rev 11: 145-154; doi:10.1057/crr.2008.14

Dimensions of Corporate Social Responsibility and Advertising Practice

Alex Wang

Corp Reputation Rev 11: 155-168; doi:10.1057/crr.2008.15

The Missing Link between Corporate Social Responsibility and Financial Performance: Stakeholder Salience and Identification

John Peloza and Lisa Papania

Corp Reputation Rev 11: 169-181; doi:10.1057/crr.2008.13