TABLE OF CONTENTS

Volume 12, Issue 1 (Spring 2009)

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The Contributors

The Contributors

Corp Reputation Rev 12: 1-2; doi:10.1057/crr.2009.6

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Academic Research

The Role of Corporate Communications in Developing a Corporate Brand Image and Reputation in Mauritius

Bharati Bina Hawabhay, Russell Abratt and Mark Peters

Corp Reputation Rev 12: 3-20; doi:10.1057/crr.2009.4

Building Intangible Resources: The Stickiness of Reputation

Siah Hwee Ang and Ana-Maria Wight

Corp Reputation Rev 12: 21-32; doi:10.1057/crr.2009.3

The Effects of Charity Reputation on Charitable Giving

May-May Meijer

Corp Reputation Rev 12: 33-42; doi:10.1057/crr.2009.5

Using Feng Shui to Create a Positive Corporate Reputation

William Li Chang

Corp Reputation Rev 12: 43-51; doi:10.1057/crr.2009.2

Guilty by Association: Image 'Spill-over' in Corporate Co-branding

Abel Tasiyana Kahuni, Jennifer Rowley and Arnaz Binsardi

Corp Reputation Rev 12: 52-63; doi:10.1057/crr.2009.1

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In Practice

Defying a Reputational Crisis – Cadbury's Salmonella Scare: Why are Customers Willing to Forgive and Forget?

Conor Carroll

Corp Reputation Rev 12: 64-82; doi:10.1057/crr.2008.34