Measuring the Reputation of Top US Business Schools: A MIMIC Modeling Approach

doi:doi:10.1057/crr.2009.19

Abstract

This article examines predictors of the reputation of top US business schools as perceived by three different stakeholders: business school deans, MBA candidates, and recruiters of MBA graduates. Reputation is modeled and later estimated via a Multiple Indicators and Multiple Causes model using LISREL methodology. The outcomes of the study show that the reputation of a business school is a unidimensional construct, implying homogeneity in the perceptions of the stakeholders analyzed, and fundamentally hinges on two antecedents: quality of students and position in the business school media rankings.

Keywords:

empirical study, MIMIC model, reputation, US business schools

Academic Research