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Perceived External Reputation as a Driver of Organizational Citizenship Behavior: Replication and Extension

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Abstract

This study draws on previous studies that have highlighted a link between how employees evaluate their employer in terms of corporate reputation and their resulting citizenship behavior. The research is rooted in social identity theory and self-determination theory and is based on empirical data consisting of answers to an online questionnaire of 415 employees. The results indicate that employees’ perceptions of how outsiders experience the organization’s demeanor positively affects employees’ behavior toward the employing organization. In addition, the authors find support for both a mediation effect of job satisfaction and a moderation effect of self-determination. The authors discuss theoretical and managerial implications of the study.

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Notes

  1. PER_7=Financial soundness; PER_8=Long-term investment value. We ran our analysis with and without PER_7 and PER_8 and did not find deviating results. However, we decided to report the six-indicator solution due to better overall model fit.

  2. For organizational tenure, we had missing values, which is why we do not report the values in Table 4. Testing with a subsample of n=213 with complete data for tenure, organizational tenure had a slightly significant influence on JS and OCB_HO but did not change the direction or magnitude of hypothesized effects.

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Authors and Affiliations

  1. Institute for Management, University of Koblenz-Landau, Koblenz, Germany

    Mario Schaarschmidt

  2. Friedrich-Schiller-University of Jena, Jena, Germany

    Gianfranco Walsh

  3. Institute for Management, University of Koblenz-Landau, Koblenz, Germany

    Stefan Ivens

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  1. Mario Schaarschmidt
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  2. Gianfranco Walsh
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  3. Stefan Ivens
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Table A1

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Schaarschmidt, M., Walsh, G. & Ivens, S. Perceived External Reputation as a Driver of Organizational Citizenship Behavior: Replication and Extension. Corp Reputation Rev 18, 314–336 (2015). https://doi.org/10.1057/crr.2015.19

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