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Designing a Measurement Scale for E-Reputation

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Abstract

The concept of e-reputation has attracted substantial attention among practitioners but little attention among researchers. A review of the literature indicates that e-reputation mostly encompasses reputation and digital insights, but no clear definition of the term is provided. The present study designs the first scale for measuring for e-reputation. Potential items were drawn from the literature and insights from 55 digital business students. A focus group (10 professionals) and online survey (185 respondents) were used to provide the final data. The results suggest that e-reputation should be measured using 15 items in 4 dimensions (brand characteristic, website quality, service quality and social media).

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  1. Group of Economic Intelligence and Knowledge Economy.

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Authors and Affiliations

  1. Paris School of Business, Paris, France

    Vincent Dutot

  2. Paris School of Business, Paris, France

    Sylvaine Castellano

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  1. Vincent Dutot
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  2. Sylvaine Castellano
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Dutot, V., Castellano, S. Designing a Measurement Scale for E-Reputation. Corp Reputation Rev 18, 294–313 (2015). https://doi.org/10.1057/crr.2015.15

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