TABLE OF CONTENTS

Volume 9, Issue 3 (Fall 2006)

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The Contributors

The Contributors

Corp Reputation Rev 9: 162-164; doi:10.1057/palgrave.crr.1550023

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Academic Research

Corporate Reputations in China: How Do Consumers Feel About Companies?

Charles J Fombrun and Matthew Pan

Corp Reputation Rev 9: 165-170; doi:10.1057/palgrave.crr.1550024

Branding China: The Ultimate Challenge in Reputation Management?

Theresa Loo and Gary Davies

Corp Reputation Rev 9: 198-210; doi:10.1057/palgrave.crr.1550025

Using Guanxi to Establish Corporate Reputation in China

Stephen S Standifird

Corp Reputation Rev 9: 171-178; doi:10.1057/palgrave.crr.1550026

The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study

Yonggui Wang, Jay A Kandampully, Hing-Po Lo and Guicheng Shi

Corp Reputation Rev 9: 179-197; doi:10.1057/palgrave.crr.1550027

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Guest Editorial

Managing Corporate Reputation Within the Chinese Context: Future Research Directions

Stelios C Zyglidopoulos and David McHardy Reid

Corp Reputation Rev 9: 155-161; doi:10.1057/palgrave.crr.1550028