Academic Research
Corporate Reputation Review (2006) 9, 258–270 doi:10.1057/palgrave.crr.1550033
An Integrative Approach to University Visual Identity and Reputation
Sue Westcott Alessandri1, Sung-Un Yang2 and Dennis F Kinsey3
- 1Department of Public Advertising & Relations, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, USA
- 2Department of Public Relations, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, USA
- 3Department of Public Relations, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, USA
Abstract
This study focuses on the concepts of university identity and university reputation as they relate to a large private university in the Northeast United States. In the first part of the study, the concept of university identity was investigated. We used methodology to find the most distinctive visual identities of the university among students. In the follow-up study, the authors explored the concept of university reputation, using survey methodology. The implications of the study on the practice of branding – specifically, branding a university – are discussed.
Keywords:
university visual identity, university image, university reputation, organizational identity, corporate identity
MORE ARTICLES LIKE THIS
These links to content published by Palgrave Macmillan are automatically generated.
RESEARCH
An Integrative Approach to University Visual Identity and ReputationCorporate Reputation Review Original Article
Diagnosing the Relationship Between Corporate Reputation and Retail PatronageCorporate Reputation Review Original Article
Reputation Beyond the Rankings: A Conceptual Framework for Business School ResearchCorporate Reputation Review Original Article
Human Resource Management Role Implications for Corporate ReputationCorporate Reputation Review Original Article
The Role of Corporate Communications in Developing a Corporate Brand Image and Reputation in MauritiusCorporate Reputation Review Response
See all 10 matches for Research
