TABLE OF CONTENTS

Volume 9, Issue 4 (Winter 2006)

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The Contributors

The Contributors

Corp Reputation Rev 9: 211-212; doi:10.1057/palgrave.crr.1550034

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Academic Research

Diminishing Returns From Reputation: Do Followers Have a Competitive Advantage?

Tomasz Obloj and Krzysztof Obloj

Corp Reputation Rev 9: 213-224; doi:10.1057/palgrave.crr.1550029

Substantive and Evaluative Media Reputations Among and Within Cognitive Strategic Groups

Tyler Wry, David L Deephouse and Gerry McNamara

Corp Reputation Rev 9: 225-242; doi:10.1057/palgrave.crr.1550031

Diagnosing the Relationship Between Corporate Reputation and Retail Patronage

Wei-Ming Ou and Russell Abratt

Corp Reputation Rev 9: 243-257; doi:10.1057/palgrave.crr.1550032

An Integrative Approach to University Visual Identity and Reputation

Sue Westcott Alessandri, Sung-Un Yang and Dennis F Kinsey

Corp Reputation Rev 9: 258-270; doi:10.1057/palgrave.crr.1550033

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In Practice

A New CI and Rebranding Experience using the SK Brand Management System

Noh Jong Rhee and Eun Kyoung Han

Corp Reputation Rev 9: 271-280; doi:10.1057/palgrave.crr.1550030