As a unique compilation of X interviews and Y articles from the world’s leading experts and masterclass practitioners, you’ll find this compendium timely, insightful, and practical. All DAM administrators and planners should consider this their one essential publication.

• Getting Assets Organized: Asset management’s need for metadata and its impact on standards for process management, file formats and metadata sources
• If you build it, will they come? Not unless you make it so they want to!
• Metadata standards: The DAM accelerator!
• Our digital heritage as source material to end-users: Collection of and access to net publications in The National Library of Norway
• Making metadata work in digital asset management and video game production
• Developing a metadata strategy: A road map
• Defining, maintaining and managing metadata standards
• The business realities of metadata: What really matters when it comes to operations and commercialization of assets
• Practicing strategic metadata management: Knowing your media and its market potential
• Developing a successful metadata schema
• Building a keyword library for description of visual assets: Thesaurus basics
• MIC metadata strategies: Thinking beyond asset management
• Expanding the system definitions and configurations (taxonomy and data structure)
• First steps: XMP
• Exchanging assets and metadata across platforms
• Upstream metadata and the impact of the IPTC schema for XMP and Adobe Bridge
• Beyond digital asset management – Unlocking value where interactions and content intersect

Technology and innovation continue to outpace much of the published literature in the rapidly evolving, transformation field of digital publishing supply chains. This compendium contains the latest insights, strategies, and experiences of the world’s leading experts and masterclass practitioners.

• Maybe it’s time: making print simple
• The next step: Simplifying DAM
• Taking DAM risk management beyond the technology: Sources of ongoing business-related risk and practical ways to address them
• Interview with Scott Pellicone, Vice President of Digital Publishing Business Development for Quebecor World’s magazine business
• How AGFA implemented a DAM solution
• The publishing [R]evolution
• Interview with Joseph Bachana, President of DPCI
• Interview with Sandeep Malhotra, Head of the Vertical Solutions Group in HCL Technologies–Supply–chain strategies for the publishing industry
• Rights management and its role in social media markets–Interview with Bill Rosenblatt, President of GiantSteps Media Technology Strategies
• Publishing in the automation era
• Interview with Carl Hixson, Vice President of Digital Asset Management at McGraw-Hill Education
• Interview with David Bercovici, Project Manager in Strategic Publishing Operations at Hachette Book Group
• Playboy’s Digital Journey: Extending the Power of the brand
• Interview with Abby DeMillo, Senior Director of Content Management Technology
• Factors to consider before building your own DAM
• Beyond digital asset management–Unlocking value where interactions and content intersect
• Integrating DAM in the enterprise architecture
• Content server scalability

Marketing operations constitutes the last frontier for automation in the enterprise, emphasizing the transformation on marketing into policy-managed processes. Learn how the world’s leading experts and masterclass practitioners drive this revolution from the bottom-up projects

• Organizational Transformation in a Marketing Operation: The role of the new CMO
• Business Intelligence and Predictive Indicators for the Performance-Driven Organization
• Implementing DAM as a Creative Driver for Multi-Channel Retail Operations: Michael Moon and Andrew Salop interview BJ Gray of Victoria’s Secret
• Embracing Marketing Operations: What’s in it for DAM professionals?
• The dawn of Lean marketing
• Marketing resource management: A hype or a must have?
• Quality marketing: Making marketing more strategic
• Marketing resource management: Making the most of investments through more efficient DAM, marketing operations and marketing-related business processes
• MRM; making DAM and CRM stick together: The ten functional areas of marketing
• Subscribing to your DAM – The opportunity for Software-as-a-Service in the digital asset management market
• Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study
• Realizing the value proposition of hosted DAM solutions – A case study
• Building DAM solutions for service-oriented architecture
• The ROI of DAM at National Geographic Channels International
• Brand franchise prototyping
• Carbon monoxide costs in your marcom supply chain

The shift from traditional silos and isolated systems to file–based workflows and multi–channel, multi-device distribution entails not only integration of content and digital assets. Convergence of digital assets and content continue to disrupt media and entertainment industries. Learn how the world’s leading experts and masterclass practitioners lead the convergence global content factories and digital living room.

• A DAM journey in a mature business
• Activity lifecycle of digital assets
• Media and entertainment–use of digital assets and digital management: industry outlook 2006-2010
• Realizing the promise of enterprise video communications
• Marketing Driving Creative & Sales Teams in Digital Supply Chain–Interview with Matthew Gonnering, Vice President of Sales and marketing for Widen Enterprises
• Interview with Tata Consultancy Services - Media and Entertainment Practice
• The managed web: A look at the impact of Web 2.0 on media asset management for the enterprise
• The pervasive nature of DAM across a multimedia organization
• Interview with John Landwehr, Director of Security Solutions and Strategy at Adobe Systems Incorporated
• Getting into DAM project activities and experiences of digitizing news broadcast production
• Strategic Management Of Media Assets For Optimizing Market Communication Strategies, Obtaining A Sustainable Competitive Advantage And Maximize Return On Investment; An Empirical Study
• Interview with Henry Hon, CEO and Todd Lane, Marketing Communications Director at Vyew
• Making metadata work in digital asset management and video game production
• Interview with Eric Hoffert, Chairman of Versatility Software, Inc., and CEO of ShareMethods

Blogs, social networks, forums, RSS feeds, and wikis constitute a new class of digital assets, only these assets live and grow outside the “walled gardens” of DAM. Yet, these social assets will require policy and governance, becoming powerful and effective extensions of brand marketing and corporate communications. Learn how the world’s leading experts and masterclass practitioners lead this revolution.

• Not what you know, but what we know
• How to be friended and influenced by people - Building global brands through social networking
• Operationalizing the Progression from Prospect to Customer to Evangelist: How Marketing Operations Supports Transparency and Trust-Building in the New World of Web 2.0
• Innovations and development in the marketing supply chain: migrating brand creation from passive to direct interaction with the consumer
• Rights Management and its role in Social Media Markets
• The Future of Social Media for Online Communities
• Interview with Eric Hoffert, Chairman of Versatility Software, Inc. and CEO of ShareMethods
• Interview with Henry Hon, CEO and Todd Lane, Marketing Communications Director at Vyew
• Interview with Julia Grinham, Commercial Director of Cogenz
• The managed web: A look at the impact of Web 2.0 on media asset management for the enterprise
• Leveraging your content’s value
• Content server scalability