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Not what you know, but what we know
| Author | Michael Moon |
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| Abstract | DAM moved into the era of Web 2.0. What does that mean? For most of us, DAM comes nowhere close to these aspects; rather, for most firms, DAM remains rooted and fixed in many pre-web 1.0 ideas of enterprise software and walled gardens of data. DAM 2.0 represents the emergence of new disciplines for the planning, creation, ingest, management, distribution and consumption of digital assets |
| Editorial | What is DAM 2.0? DAM enters the era of social media, due to emerging developments including web platforms, open source development, lightweight business models and the widespread use of XML. |
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How to be friended and influenced by people - Building global brands through social networking
| Author | Terry White |
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| Abstract | Michael Moon interviews Terry White, Chief Innovator for Amway Japan, on his experiences in building global brands through social networking. |
| Editorial | How do we take brand passion and allow people to play in a social media space that gives full range of expression to what people feel about us? Without fear of the outcome? Terry White spoke to us on how Amway Japan has moved from being one of the earliest social networks in existence to their work now building a Second Life outpost without compromising the “beautiful anarchy” of that space. This extensive conversation touches on social media, multi-level marketing, brand innovation, art, theater, and cultural renaissance through the ages. |
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Operationalizing the Progression from Prospect to Customer to Evangelist: How Marketing Operations Supports Transparency and Trust-Building in the New World of Web 2.0
| Author | Gary Katz |
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| Abstract | The Internet is a great equalizer in leveling the playing field for buyers and sellers. Today, customers have more power than ever and, together with investors, are holding enterprises to new levels of accountability to deliver on the representations they make to the market. Transparency and trust are intricately intertwined. Web 2.0 amplifies and reinforces this shift from selling to naive prospects to building trusted relationships with savvy customers. While products were once key business differentiators, a slippage in brand loyalty indicates that few companies today can build a sustainable business strategy on technology differentiation alone. The experience a customer has while interacting with the company through each phase of the business relationship is now paramount. Managing customer experience, especially on the Internet, is a tenuous endeavor. Web 2.0 may create some uplift in two-way communication, but it also contributes to increased liability exposure. Anyone—even a company’s own disgruntled employees - can use blogs, wikis, forums and other vehicles to circulate information on the Web that can substantially help or hinder an enterprise’s credibility. |
| Editorial | How does the evolving discipline of MO address the customer relationship continuum? In this article, the author shares his insights on the areas MO addresses, why it is increasingly important in today’s world, and how it can help enterprises deliver on accelerating customer expectations and business objectives. |
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Innovations and development in the marketing supply chain: migrating brand creation from passive to direct interaction with the consumer
| Author | Subhankar Bhattacharya |
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| Abstract | As marketing organizations begin to migrate value out of the traditional agency and service provider network and into their own operations, how has the Web accelerated that migration of value? How has this changed the entertainment industry? We spoke with Subhankar Bhattacharya, Principal of Media and Entertainment at HCL America on the impact of social networking on marketing operations–and a general look at the future of the marketing supply chain. |
| Editorial | As marketing organizations have begun to migrate value out of the traditional agency and service provider network, into their own operations, how has the Web accelerated that migration of value? We spoke with Subhankar Bhattacharya on the current and future state of marketing for the entertainment industry. As the content lifecycle shortens due to speeded-up consumer attention spans, there is a complex media mix required to keep up with the increased need to produce more and more relevant content. |
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Rights Management and its role in Social Media Markets
| Author | Bill Rosenblatt |
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| Abstract | Rights information management is an ongoing and difficult problem for content owners, but it’s one that’s necessary to solve for those who want to scale up their ability to create new products for an ever-widening set of distribution channels. Bill Rosenblatt, president of GiantSteps Media Technology Strategies, discusses the issues and how content owners should go about addressing them. He also discusses some of today’s thorny issues of digital copyright, such as copyright issues for collaborative and user-generated content, search engines’ rights to index commercial content, and why DRM has such a bad rep. |
| Editorial | As an enterprise resolves to implement a social media initiative, how do they deal with copyright issues for collaborative content, and other digital copyright issues implicit in the new social media markets? Bill Rosenblatt, in an earlier paper published in the Journal (Volume I, Issue 4, asserted that whether or not you encrypt your content, it’s crucial that your rights information travels with the content, with rights expression language as the glue. Since that time, “…the market has taken a look at rights expression languages and yawned.” In this interview, Bill conveys some essential information on new rights languages currently in use, the impact of search engine indexing on content rights, and the overall concept of fair use of content. A must-read for any DAM executive looking to marshal their rights information management effectively. |
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The Future of Social Media for Online Communities
| Author | Rudy Thurston |
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| Abstract | Rudy Thurston has been developing social media infrastructure for Omnifuse for the past decade. We spoke to him recently about some of his successes in the field and his view of the future of social media for online communities. |
| Editorial | What is the future of social media for online communities? According to Rudy Thurston, who has been developing social media infrastructure for the past decade, mash-ups that integrate many profiles and content streams into one dashboard is one particularly attractive goal. We also cover, in this interview, insights on practical uses of user-generated content, folksonomy approaches to metatagging, and repurposing content. |
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Interview with Eric Hoffert, Chairman of Versatility Software, Inc. and CEO of ShareMethods
| Author | Eric Hoffert |
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| Abstract | It’s the end of content as we know it. Content creation, content management, and content sharing have previously been separate worlds. Now they are colliding and converging into a single collaborative experience and platform. Where have we come from and where are we going? What can we deliver on today and what problems still need to be solved. What are the new opportunities? This interview addresses those key questions in a conversation between Michael Moon, Managing Editor of the DAM Journal, and Eric Hoffert, Chairman Versatility Software, and CEO, ShareMethods. |
| Editorial | Content creation, content management, and content sharing are colliding and converging into a single collaborative experience and platform. Where have we come from and where are we going? We spoke with Eric Hoffert on how Ajax metrics are a new class of DAM. |
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Interview with Henry Hon, CEO and Todd Lane, Marketing Communications Director at Vyew
| Author | Henry Hon, Todd Lane |
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| Abstract | Michael Moon interviews Henry Hon and Todd Lane, of Vyew, a synchronous and asynchronous Web conferencing and visual collaboration platform. |
| Editorial | How can online collaboration technology make a significant contribution to a business in terms of cycle time, cost and quality improvement? In our interview with Henry Hon and Todd Lane of Vyew we zoom in on some case studies of how companies have pulled information directly from their digital libraries to share on Vyew’s collaboration platform, adding visuals and multimedia to enhance social networking for businesses. |
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Interview with Julia Grinham, Commercial Director of Cogenz
| Author | Julia Grinham |
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| Abstract | Michael Moon interviews Julia Grinham, Commercial Director of Cogenz, a social bookmarking service for the enterprise. |
| Editorial | How is social bookmarking as a “folksonomy” being utilized for business technology? Julia Grinham of Cogenz explains how a corporation can leverage the use of social bookmarking on a private network to categorize and share information, and how building structure from the bottom up in this fashion can influence corporate culture. |
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The managed web: A look at the impact of Web 2.0 on media asset management for the enterprise
| Author | Peter Simeon Swisher |
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| Abstract | This paper examines the fundamental shift occurring within Multimedia Asset Management (MAM) and Journal of Digital Asset Management (DAM) solutions, a shift which has been ignited by Web 2.0 and its core principles; community-driven adaptive technologies that converge media, metadata, users, and tools–all via the Web. This paper explores how the social networks and technology which are driving the Web 2.0 phenomena are expanding user adoption at alarming rates, drastically increasing re-use of licensed and unlicensed assets, as well as emphasizing a need for greater and more scalable governance of intellectual property and business rules for managing user generated content. |
| Editorial | What does Web 2.0, community driven metadata, and services-oriented Multimedia Asset Management mean to the enterprise? Pete Swisher, Product Manager at Vfinity with more on DAM 2.0 contributes this paper, examining the shift towards using Web 2.0 technologies for DAM and MAM solutions. |
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Leveraging your content’s value
| Author | Silvio Galea |
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| Abstract | Content creators are facing the challenge of how to best leverage their content’s value. Many are struggling in a world where user-generated content is king and a few niche players who don’t have a content-creation background are vying to re-define how people consume content in the digital age. Looking forward, early Web 3.0 speculation is that mature internet users will be seeking premium content and the internet will become a worldwide database requiring content that can be adapted quickly in order to plug seamlessly into new digital formats. This article introduces the concept of a Content Interpreter; a system that allows content-centric enterprises to leverage their content’s value by making it easily available in comprehensible formats. A Content Interpreter is the key to empowering content, especially when working with a large digital archive. |
| Editorial | What will Web 3.0 look like? Faced with current and future challenges, the goal of all publishers and content creators must be to leverage their content’s value to its fullest potential through digital distribution, syndication, and other content re-purposing strategies. Will Web 3.0 transform the web into an XML-driven database? Silvio Galeo discusses this issue and takes a look at how Harvard Business School Publishers migrated their enterprise content library into XML. |
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Content server scalability
| Author | Michael Blakeley |
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| Abstract | The growing size and complexity of content makes it increasingly difficult for content management systems and content-based applications to keep up. Fast access to terabytes of XML is increasingly important to many companies and organizations. File systems and relational database management systems are adequate for gigabytes of rich content, but terabytes demand a repository that was built for content. |
| Editorial | Once legacy documents are migrated to XML, how do you then store the data in a cost-effective manner? Michael Blakeley is next with a thorough look at different approaches Mark Logic has taken towards solving the ROI issue. |
