FREE ARTICLES
Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.
These papers, listed in chronological order, are available free to read and download.
For more information about the journal visit www.palgrave-journals.com/dam.
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Media and entertainment; Use of digital assets and digital management: Industry outlook 2006-2010 FREE
Skiff Wager
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The managed web: A look at the impact of Web 2.0 on media asset management for the enterprise FREE
Peter Simeon Swisher
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Asset management's need for metadata and its impact on standards for process management, file formats and metadata sources FREE
Frank Chagoya
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Embracing Marketing Operations: What's in it for DAM professionals? FREE
Gary M. Katz
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Building a keyword library for description of visual assets: Thesaurus basics FREE
Donna Slawsky
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Building DAM solutions for service-oriented architecture FREE
Chuck Hurst and Eric Hoffert
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Uniting creative applications and asset management systems: New opportunities for developers and DAM vendors FREE
Mike Wallen
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Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study FREE
Albert Van Niekerk
