Correspondence: Russ Stanton is the Director, Digital Media Architect, BBDO North America. Tel: +212 459 6418; Email: Russ.Stanton@bbdo.com

¹Russ Stanton
Before moving into Information Technology, Russ Stanton had developed a professional resume that encompassed radio production, producing and directing commercials and longer formats for television. He was the recipient of 13 Addy Awards and one Gabriel Award. In the late 1980s, Russ chose to move away from TV and radio and jump into the IT movement. In IT, he has successfully developed and managed enterprise business applications for top entertainment and publishing companies and has produced various interactive learning websites. His two careers merged into one by successfully implementing the Digital Workflow for TV, Print and Radio production at BBDO. Batten, Barton Durstine & Osborn. On a more personal note, Russ enjoys football, dancing and a good joke. He lives outside of Philadelphia, PA with his wife, two sons and a daughter.

Abstract

This is a tale of six photographers in 20 cities in almost every continent of the world, at the same time mind you, taking on the major task of creating a global photo Library for General Electric. Without giving away too much of the story up front, let's just say that digital asset management and the internet saved the day because this was a critical project for both GE and their global creative ad agency BBDO, and had to be completed in record time. You can only imagine the enormity of such a task, not to mention the pressure. It's also the story of having the right people in place at the right time.