Correspondence: Danielle Cass, Xinet Inc., 2560 Ninth St., Suite 312, Berkeley, CA 94710, USA. Tel: +1 510 845 0555; Email: danielle@xinet.com

¹Danielle Cass
is Director of Public Relations at Xinet Inc. Formerly a newspaper reporter at The Oakland Tribune, Cass has interviewed over 100 Xinet customers in North America and Europe, including those at Macy's, Ogilvy & Mather, McCann Erickson, Time, Sports Illustrated and BBDO. Cass serves on the Editorial Board of the Journal of Digital Asset Management. She is a graduate of the Northwestern University Medill School of Journalism.

Abstract

Digital Asset Management (DAM) enables retailers to get products on the shelf faster by shortening the cycle time between shooting the initial photograph of a product and getting that image into a direct mail piece, an in-store point of purchase display (POP), a print advertisement, a retail Web site, or on the side of a merchandise package and onto store shelves.