Correspondence: Michael Moon, GISTICS Incorporated, 4171 Piedmont Avenue 210, Oakland, CA 94611, USA. Tel: +1 510 450 9999; Fax: +1 510 450 0954; Email: moon@gistics.com

¹Executives worldwide recognize Michael Moon, President of GISTICS, as a dynamic lecturer and leading international authority on DAM, automation of marketing services, and multichannel brands. He has delivered more than 300 keynotes, presentations, executive seminars, workshops, and Web-based Webinars around the world. McGraw-Hill and its international affiliates now offers Mr. Moon's book, Firebrands: Building Brand Loyalty in the internet Age in 13 languages. Michael and his team advises international-brand corporations on multichannel strategies for brand management and digital asset management, including Amway, Boeing, Disney, Frank Russell Company, Gap, General Motors, FCB, Hallmark, Hasbro, Leo Burnett, Nokia, SanomaWSOY, TeliaSonera, Thomson Corporation, VF Corp, and Warner Bros. His firm publishes two landmark, industry-defining publications: the annual DAM Market Report and the Roadmaps and Best Practices for DAM 2004. GISTICS develops these reports from primary research that first began in 1993, collating data from thousands of surveys gathered each year as well as annual one-on-one interviews.