Correspondence: Jennifer Binder, CEO, SD Assets, 101 West 23rd St., New York, NY 10011, USA. Email: jennifer@sdassets.com

¹Jennifer Binder
Since 2000, Jennifer has been involved in the development of digital asset management systems and services. She is the founder of Secure Digital Assets (SDA), a DAM company serving Fortune 1000 companies. SDA develops digital asset management systems (DAM) that archive and manage photos, graphics, audio and video. A central location where employees may Ingest, Search, Re-Purpose and Retrieve Digital Assets they need from any desktop 24/7. SDA's services enable a company to create integrated content that delivers a clear message consistent with the company's brand.

Abstract

Software is growing as a service leading clients to choose providers based on UI, features and relationships instead of platforms. This is leading to a greater demand for systems to exchange assets on differing platforms. This article focuses on how an asset travels with metadata embedded in the file from one system to another.