Correspondence: Frank Chagoya, Asset Management, Leo Burnett USA, 35 W. Wacker, Drive/29th Flr., Chicago, IL 60601, USA. Tel: +1 312/220-5367; Fax: +1 312/220-6504; Email: frank.chagoya@leoburnett.com

¹has made his presence felt in the Print Industry over the past 20 years by seamlessly incorporating innovative technologies into traditional print production processes. He is currently the Executive Digital Asset Manager for Leo Burnett's Print Management Department, where he integrates and deploys Digital Asset Management (DAM) Solutions for effective global reach. He helps to identify and evaluate the processes and technologies needed to streamline digital workflow for many multi-national clients. In doing so, he has achieved greater production efficiencies, faster global delivery and increased profitability for Leo Burnett and its clients.

Abstract

DAM systems are continually impacting production and archiving processes. Post development of taxonomy and metadata schemas, sourcing metadata from various asset types and file formats pre and post ingestion has generated a new impact that is now being realized. There is a growing need to standardize how and more importantly where we source our metadata. Where better than from the actual files ingested to the system?