Correspondence: Mukul Krishna, Digital Media Practice, Frost & Sullivan, 7550 Ih-10 West, Suite 400, San Antonio, TX 78229, USA. Tel: +1 210 247 3850; Fax: +1 210 348 1003; Email: mkrishna@frost.com; Web: http://www.frost.com

¹is widely recognized as an expert and thought leader in the Digital Media industry with his primary expertise being in the Digital Asset Management, Video Server, Streaming and Encoding markets. He is responsible for the digital media practice at Frost and Sullivan. He has extensively written on, analyzed and managed projects within the content management, rights management, video server, streaming, encoding, digital video recorder, storage and interactive kiosk markets. Apart from analyzing these markets, he has also lead consulting projects in these fields for key Frost & Sullivan clients. He is a regular speaker and panelist at industry conferences and gives quarterly webinars at Frost and Sullivan about the state of the digital media industry. He also regularly participates in brainstorming strategy sessions with Frost and Sullivan clients.

Abstract

The value proposition of DAM and more importantly DAM as software as a service (SaaS) is no longer a "leap of faith." DAM is now a "must-have" for organizations looking at gaining marketing efficiency. Market evolution aided by infrastructural and technology advancements in storage, security, bandwidth, rich internet applications and web services have created a landscape that puts customers in a situation that they never were in before — they have choices. Customers have a wide array of solutions and many flavors of DAM to choose from — both, installed and hosted. With a proactive vendor community that is constantly evolving with the demands of its customers, this market is positioned as never before to see robust growth in the years to come.