Correspondence: Douglas S. Liles, Strategic Business Development, Quark Inc., 1800 Grant Street, 4th Floor, Office R-419, Denver, CO 80203-1131, USA. Tel: +1 303 894 3580; E-mail: dliles@quark.com

¹is Strategic Business Development Manager for Quark Inc., developing OEM channels for enterprise class technologies. He has a long career in the advertising, marketing and publishing industry working as a Business Development Director in the technology group of one of the nation's top printers, VP Sales and Marketing for an Adweek listed top 100 interactive company, working as an account executive for an innovative print and design marketing firm and a marketing manager for a diversified printing company that served the hospitality industry. He sold his first interactive project in 1995 to a leading insurance company and implemented an early DAM system in 1998 for a top entertainment company that has a rodent as a mascot. He and his family live outside Boulder Colorado.

Abstract

DAM as an industry still provides primarily a horizontal application. For those end user customers who have bought DAM systems, the impact is certainly understood. Is DAM really an accelerator technology for communications or is it just a foundation component for other tools? What constitutes a best of breed DAM solution? What is the future of DAM?