Correspondence: Chuck Hurst, Scripps Networks, 9721 Sherrill Boulevard, Knoxville, Tennessee 37921, USA. Tel: 001 865 560 4146; Email: churst@scrippsnetworks.com

¹is Vice President — Systems Development for Scripps Networks and serves as the company's Media Asset Management (MAM) strategy architect, as well as heading the integration of Scripps Networks' business and financial systems. He holds a Bachelors of Science degree in Electrical Engineering from the University of Minnesota.

²currently serves as Chairman of Versatility Software, Inc., a digital media and collaborative content consultancy. He holds a B.S. in C.S. from NYU, a B.S.M.E. from Cooper Union, and an M.S. in C.S. from the Courant Institute of Mathematical Sciences at New York University.

Abstract

Service-oriented architecture (SOA) has become a tidal wave in the information technology world. But what expectations does this surge place on DAM vendors? What implications does it present for analyzing and acquiring DAM to fit within an SOA environment? How can DAM pilot projects be adapted to deliver on SOA requirements? What types of results can be delivered in a DAM SOA pilot? This paper will discuss methods to specify requirements, business workflows and pilot scenarios for DAM applications when you know that the answer for an enterprise is SOA. Real-world results from a DAM SOA pilot will also be reviewed.