Correspondence: Brian Meek, 3304 O'Neill Court Soquel, CA 95073, USA. Tel: +1 (831) 476-4760; Email: Brian@Meek.com

¹brings over two decades of high-technology engineering, sales and marketing experience to his role as Director of Product Marketing at Interwoven. He joined Interwoven with the acquisition of MediaBin, Inc., where he was central to the definition of MediaBin, a market-leading Digital Asset Management solution that enables organizations to more effectively maintain, control and distribute brand-correct marketing materials and other rich media content. In 2006, he was awarded a US patent covering the unique image data rendition management capabilities implemented within the MediaBin product line.

Abstract

DAM systems provide a foundational component of enterprise software solutions aimed at managing and delivering effective customer-facing communications across a broadening array of communication channels. This paper identifies "Web Content Management" software as the other key foundational element of multichannel "Automated Publishing Systems" that are now evolving from conventional DAM implementations in order to drive customer acquisition and build customer loyalty.