TABLE OF CONTENTS
Volume 3, Issue 2 (April 2007)
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Editorial
Editorial
Iris AlRoy Managing Editor
J Digit Asset Manag 3: 55; doi:10.1057/palgrave.dam.3650073
Cycle Time
Mastery model clarifies the paths to professional excellence
Michael Moon
J Digit Asset Manag 3: 56-59; doi:10.1057/palgrave.dam.3650067
Papers
Beyond digital asset management — Unlocking value where interactions and content intersect
Brian Meek
J Digit Asset Manag 3: 60-64; doi:10.1057/palgrave.dam.3650069
MRM; making DAM and CRM stick together: The ten functional areas of marketing
Romek Jansen and Frans Riemersma
J Digit Asset Manag 3: 65-70; doi:10.1057/palgrave.dam.3650066
Quality marketing: Making marketing more strategic
Laura Patterson
J Digit Asset Manag 3: 71-78; doi:10.1057/palgrave.dam.3650072
Building DAM solutions for service-oriented architecture
Chuck Hurst and Eric Hoffert
J Digit Asset Manag 3: 79-88; doi:10.1057/palgrave.dam.3650068
Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study
Albert van Niekerk
J Digit Asset Manag 3: 89-98; doi:10.1057/palgrave.dam.3650070
Marketing resource management: A hype or a must have?
Atilla Kerpisci
J Digit Asset Manag 3: 99-101; doi:10.1057/palgrave.dam.3650065
