Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Jansen, Romek
AU  - Riemersma, Frans
TI  - MRM; making DAM and CRM stick together: The ten functional areas of marketing
JA  - J Digit Asset Manag
PY  - 0000///print
VL  - 3
IS  - 2
SP  - 65
EP  - 70
SN  - 1743-6540
UR  - http://dx.doi.org/10.1057/palgrave.dam.3650066
ER  -