Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - van Niekerk, Albert
TI  - Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study
JA  - J Digit Asset Manag
PY  - 0000///print
VL  - 3
IS  - 2
SP  - 89
EP  - 98
SN  - 1743-6540
UR  - http://dx.doi.org/10.1057/palgrave.dam.3650070
ER  -