Correspondence: Mike Wallen, Adobe PR. Tel: 408 528 6727; E-mail: vanessarios@earthlink.net

¹is Senior Product Manager for Adobe Creative Suite where he is responsible for product definition of Version Cue, managing developer technologies and ensuring there is digital asset management (DAM) integration into the Creative Suite. He has specialized expertise in XML, metadata, content/workflow management, digital asset management and cross-media publishing. Previously, he was Product Manager for InDesign CS2, Adobe PageMaker and FrameMaker. He has been working for Adobe since 1998 and before that he worked at a small prepress service bureau in Charleston, South Carolina. He holds a Bachelor of Science from the College of Charleston in Charleston, South Carolina, and a master of business administration from The Citadelin Charleston, South Carolina.

Abstract

With the proliferation of different media and publishing platforms, the need for DAM systems has never been stronger. Digital assets are an increasingly invaluable part of an organization's intellectual property, yet deploying DAM systems across multiple workgroups and promoting active, productive use of systems is an ongoing challenge. With the release of Adobe Creative Suite 3, Adobe has raised the bar on integration among its desktop creative software applications. What is somewhat less obvious to DAM vendors and developers is that the company has also boosted integration capabilities and opportunities for the content and asset management world. Adobe introduced the Version Cue CS3 open API and software development kit (SDK). These tools enable developers to integrate DAM and publishing systems with Adobe Creative Suite 3 applications. The result is that developers and DAM providers can create custom asset management and workflow solutions that help enterprises simplify their processes and increase productivity across multiple workgroups — all while allowing creative professionals to stay within their desktop applications.