Correspondence: Jennifer Neumann, The Final Candidate Fz-LLC, Dubai Internet City, Bldg.#1, Office #4, PO BOX 502545 UAE. www.finalcandidate.com

¹is a co-founder of The Final Candidate, a new venture focused on architecting content solutions. Respected as a DAM pioneer and matter expert, global entrepreneur, market influencer and visionary, she has spoken worldwide at numerous industry events, and has frequently been interviewed by leading magazines. She holds a computer science degree from the Technical University in Berlin.

Abstract

After almost 20 years, DAM still awaits its mass-market adoption. Two factors are now challenging the stand-alone DAM business: the enterprise content management (ECM) approach to orchestrate the data from all business applications, and Microsoft's recent SharePoint release in particular. DAM systems adopting the likely success of ECM might finally see broader market penetration and stand the chance to become a core component of the overall Enterprise IT Infrastructure. This paper looks at the impact of SharePoint on DAM and the resulting opportunities. The workflow technology SharePoint offers and the capability to efficiently integrate DAM with major line of business applications, or other specific technology components, indicate vast potential to increase the effect of DAM. DAM business is likely to change and customers might soon be able to select DAM components instead of locking themselves into the corner of a single DAM vendor.