Correspondence: Janice Mayo, 1415 Western Ave., Suite 300, Seattle, WA 98101, USA. E-mail: janice.mayo@onrequestimages.com

¹President of OnRequest Images, brings more than 20 years of expertise in management, branding, corporate marketing and creative services to the Seattle-based company. Prior to joining OnRequest, Ms. Mayo headed marketing and creative services for Vertis where, in fewer than five years, she built a brand that was named one of "The Most Admired Companies in America" by Fortune Magazine. Formerly president of Foote, Cone and Belding Direct, and owner of her own advertising agency, Ms. Mayo has developed and managed marketing and advertising strategies for blue-chip clients nationally and internationally. A recognized expert in direct marketing, Ms. Mayo is a sought-after speaker.

Abstract

Always looking to set their brands apart from competitors, many of today's marketers are pursuing the benefits of OnBrand™ custom imagery. To maximise the use of brand-aligned images, it is necessary for marketers to store these in a secure and easily accessible location. This paper will address how marketers can effectively share, strengthen and cultivate their corporations' imagery when working with a trusted custom imagery provider that utilises DAM systems. Furthermore, this piece will cover the ins and outs of digital file sharing for custom imagery campaigns and include a real-world example of one company that managed its OnBrand imagery through a digital platform.