Correspondence: Silvio Galea, Harvard Business School Publishing, 233 Spring Street, Suite 801, New York, NY 10013, USA. Tel: +1 212 524 8529; E-mail: sgalea@hbsp.harvard.edu

¹has been architecting digital publishing systems and leading teams through web-centric enterprise systems development for over ten years. As Development Manager at Harvard Business School Publishing, Silvio is responsible for driving the development of HBSP's next-generation content-driven applications. Prior to HBSP, Silvio was an independent consultant to various companies with an expertise in transitioning sites to take advantage of Web 2.0 practices. In his prior life, Silvio was the Managing Director of Proxicom's New York technology practice, where he served clients in the publishing, financial, retail and automotive sectors across both the continental United States and Europe.

Abstract

Content creators are facing the challenge of how to best leverage their content's value. Many are struggling in a world where user-generated content is king and a few niche players who do not have a content-creation background are vying to re-define how people consume content in the digital age. Looking forward, early Web 3.0 speculation is that mature internet users will be seeking premium content and the internet will become a worldwide database requiring content that can be adapted quickly in order to plug seamlessly into new digital formats. This paper introduces the concept of a Content Interpreter, a system that allows content-centric enterprises to leverage their content's value by making it easily available in comprehensible formats. A Content Interpreter is the key to empowering content, especially when working with a large digital archive.