Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Moon, Michael
TI  - Brand franchise prototyping
JA  - J Digit Asset Manag
PY  - 0000///print
VL  - 3
IS  - 5
SP  - 217
EP  - 219
PB  - Palgrave Macmillan Ltd
SN  - 1743-6540
UR  - http://dx.doi.org/10.1057/palgrave.dam.3650096
ER  -