Correspondence: Carl Hixson, 177 Southern Blvd., Chatham, NJ 07928, USA. E-mail: carl_hixson@mcgraw-hill.com

¹has the overall responsibility for defining and directing technology systems, strategic planning and specific key implementations for all digital asset management (DAM) and digital publishing processes across the McGraw-Hill Education (MHE) segment as Vice President, Digital Asset Management. As leader of the GenX initiative, and Digital Publishing/Enterprise Content Management group, Carl is also responsible for the development of digital workflow processes and the integration of emerging digital technologies into the design of McGraw-Hill Education's enterprise content management systems. These digital systems will facilitate McGraw-Hill's digital transition, and ensure that the Company maintains its competitive lead in the global marketplace.

Abstract

Recently, Michael Moon spent some time with Carl Hixson of McGraw-Hill Education, discussing the publishing technologies they employ and taking a look at the current state and new trends in DAM for the publishing industry.