Correspondence: Edward Altman, Media and Entertainment, Tata Consultancy Services (TCS) America. E-mail: edward.altman@tcs.com

¹is the Practice Director of Tata Consultancy Services (TCS) America's Media and Entertainment Practice responsible for building this new industry practice for TCS. Prior to entering the consulting business, Ed spent six years in the entertainment industry most recently serving as the Chief Information Officer of Metro-Goldwyn-Mayer. Ed is a member of the Society for Information Management (SIM) and served as the Chairman of the Board of Directors of SIM's Southern California Chapter. Ed is also a member of the Information Systems Associates Program of the Anderson Graduate School of Business Administration at UCLA and served as its Chairman for three years. Ed received his BS and MS degrees in Mathematics/Computer Science from the University of Michigan.

Abstract

Tata Consultancy Services (TCS) is an IT services, business solutions and outsourcing organization that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of Business, IT and IT-enabled services delivered through its unique Global Network Delivery Model. TCS has over 100,000 of the world's best trained IT and business consultants in 47 countries. The company generated consolidated revenues of US $4.3bn for fiscal year ended 31 March 2007. More than 35 of the largest Media and Entertainment companies in the world trust TCS in their quest for certainty in an extremely volatile industry jostling with evolving market forces — Digitization, Convergence and their effects on new media forms. TCS' wide ranging experience spans the entire content value chain — from creation to distribution, across each of the sub-segments (print and publishing, filmed entertainment, broadcast and cable networks, music, advertising and new media), and from IT services to Digital Media platforms across the Globe.