Correspondence: David Bercovici, Hachette Book Group USA, 237 Park Avenue Room 16-126B New York, NY 10017, USA. E-mail: david.bercovici@hbgusa.com

¹has spent seven years at Hachette Book Group ensuring that information system projects are aligned with the needs of the business. Since first coming to Hachette David has worked on their DAM system, which serves as the source for book-related content and marketing assets. In 2007 David led an assessment of Hachette's DAM capability that identified how the DAM needed to be realigned with the needs of the business in an evolving book publishing industry. The assessment ultimately led to the deployment of a new DAM. Prior to joining Hachette, David worked as a Senior Consultant in the Media & Entertainment group at Accenture.

Abstract

Hachette Book Group implemented their first DAM back in 2000. With a mature and widely used DAM they set out in 2007 to reexamine how the DAM was being used, what the obstacles were to content being added or used and how the DAM needed to support an evolving business. Through user involvement and senior management support, the project identified goals that the DAM should meet and ultimately led to the selection and deployment of a new DAM system.