Correspondence: Matthew Gonnering, Widen Enterprises, Inc., 6911 Mangrove Lane, Madison, WI 53713, USA. Tel: +1 608 443 5458; Fax: +1 608 223 0105; E-mail: matthewg@widen.com

¹is the vice president of sales and marketing for Widen Enterprises, Inc. Gonnering manages the sales and marketing operations, customer relationship teams, product direction and helps shape the organizational strategy for Widen. He has helped shape Widen into a marketing-led organization resulting in significant growth for software-as-a-service products. Gonnering has worked in several roles at Widen to include field sales, tactical marketing, and sales and marketing management. Prior to Widen, Gonnering worked in the printing and publishing industry representing Master Litho, Inc. and Krause Publications in sales and marketing roles. Gonnering holds a bachelor's degree in business administration from St. Norbert College and is completing a master's degree at the University of Wisconsin-Madison.

Abstract

A conversation between Michael Moon (MM) and Matthew Gonnering (MG) discussing marketing, sales, and creative operations and the changing processes as a result of new technologies. Marketing teams become sponsors of the change shaping the behaviors of sales operations and contributing to the creative workflows. Michael and Matthew discuss the roles and trends of sales, marketing and creative teams and the effect Web 2.0 has had on the process. In their conversation, they isolate how Widen has advanced their marketing services and product line to include screen cast video production and expansion into an on-site digital embassy complementing the hosted platform.