Interview
Journal of Digital Asset Management (2008) 4, 92–100. doi:10.1057/dam.2008.11
The future of social media for online communities — Interview with Rudy Thurston, Chief Operating Officer at Omnifuse, Inc.
Rudy Thurston1
Correspondence: Rudy Thurston, Omnifuse, Inc., 2224 Newport Blvd., Suite A, Newport Beach, CA 92663, USA. Tel: +1 866 311 5332; Fax: +1 866 311 5332; E-mail: rudy@omnifuse.com Website: http://www.omnifuse.com
1has a decade of experience developing infrastructure and software architecture to Omnifuse's clients. Before co-founding Omnifuse, Rudy served as the enterprise open systems configuration management director for the Automobile Club of Southern California, where he oversaw the source code and build automation of mission-critical business applications. Previously, Rudy owned a consulting company developing software solutions for many FORTUNE 100 companies, including Microsoft and its Windows 2000 operating system development. Rudy holds a bachelor's degree in business with an emphasis in economics from the University of Maryland and a master's degree in engineering in Applied Computer Science from the University of Southern California. A former competitive tennis player, Rudy works today with youth tennis programs to pass along his vast knowledge and experience in the sport.
Abstract
Rudy Thurston has been developing social media infrastructure for Omnifuse for the past decade. We spoke to him recently about some of his successes in the field and his view of the future of social media for online communities.
Keywords:
social networking, interstitial ad, social media, viral video, online community


