Correspondence: Allen Adler, Creative Services, Ubisoft, Inc., 625 Third Street, San Francisco, CA 94107, USA. Tel: +1 (415) 571 2100; E-mail: Allen.adler@ubisoft.com

¹is vice president of creative services at Ubisoft and has been with the company since 2002. Allen's responsibilities include leading a creative team in producing the company's design and advertising. Prior to joining Ubisoft, Allen held creative management positions at The 3DO Company and Galoob Toys, a division of Hasbro. Allen began his career as a designer working on projects for such clients as Coca Cola, RCA and Nestle. He later joined Mattel Toys, where he was instrumental in a significant redesign of the Barbie line packaging, creating what has become famously known as the "pink wall." Allen has consistently played a major role in shaping imaginative, creative solutions for numerous national brands by structuring activities to meet business and financial goals. Allen earned a BFA at the Art Center College of Design in Los Angeles.

Abstract

Michael Moon interviews Allen Adler, VP of Creative Services; Anthony Trask, Director of IT Project Management; and Sharlene Siegel, Senior Digital Media Analyst; all of Ubisoft; regarding their recent deployment of a MediaBin-powered DAM. Ubisoft is a leading international developer, publisher and distributor of interactive entertainment products.