Correspondence: Bill Rosenblatt, GiantSteps Media Technology Strategies, 1841 Broadway, Suite 200, New York, NY 10023, USA. Tel: +1 212 956 1056; Fax: +1 212 258 3286; E-mail: billr@giantstepsmts.com

¹is the president of GiantSteps Media Technology Strategies (www.giantstepsmts.com), a consulting firm whose clients include content providers and digital media technology companies. Bill bridges the gaps between business and technology in the digital media world. He brings content providers expertise in areas such as digital rights management, content management and distribution, cross-media strategy, and digital product strategy, and he provides technology vendors with market strategy, business development, and product management services. Bill is the managing editor of the Jupitermedia newsletter DRM Watch (www.drmwatch.com) and author of the book Digital Rights Management: Business and Technology (John Wiley & Sons, 2001).

Abstract

Rights information management is an ongoing and difficult problem for content owners, but it's one that's necessary to solve for those who want to scale up their ability to create new products for an ever-widening set of distribution channels. Bill Rosenblatt, the president of GiantSteps Media Technology Strategies, discusses the issues and how content owners should go about addressing them. He also discusses some of today's thorny issues of digital copyright, such as copyright issues for collaborative and user-generated content, search engines' rights to index commercial content and why DRM has such a bad rep.