Correspondence: BJ Gray, Victoria's Secret, 4 Limited Parkway, Reynoldsburg, OH 43054, USA. Tel +1 614 –577–5083; Fax +1 614 –577–7088; E-mail: BGray@VICTORIA.COM

¹is a marketing resource management specialist with 15+ years' production and operations experience. Expertise in producing 2-D and 3-D projects, developing workflow solutions and managing complex and multifaceted projects. Known for process innovation, creative integrity and value engineering, skilled in leading multifunctional and cross-cultural teams, leveraging large budgets and delivering profit optimization for leading industry players such as Victoria's Secret, Oracle, and Saatchi & Saatchi.

Abstract

Implementing an Online Digital Asset Management System — it is everyone's dream to have every image, every shot and every retouched image in one place. Having assets archived properly not only protects them from loss or corruption but it helps drive time and cost efficiencies as it expedites the photo selection for upcoming creative projects. However, it is an even bigger dream to have all of that plus a DAM system that can be accessed from anywhere and has a robust set of tools to drive more efficient workflow — rights management, image selection, approvals and distribution. To implement a creative "hub" for all your images and projects not only connects various organizations but your external business partners as well.