Correspondence: Dennis Pannuto, Aha! Insight Technology, Inc., 11 High Ridge Road, New Paltz, NY 12561, USA. Tel: 845 704 7417

¹is the president/founder of Aha! Insight Technology, Inc. (ahainsight.com). Aha! delivers innovative digital media solutions and interactive technologies that transform companies by maximizing ROI and establishing market leaders. Aha! also provides Fortune 1000 companies and entrepreneurs with C-suite strategic guidance across their technology enterprise to achieve measurable results.
Before founding Aha!, Dennis was the Chief Information Officer at BBDO Worldwide, the third largest global advertising network. In 2003 and 2004, he led BBDO to be recognized by InformationWeek, the leading weekly trade publication in technology, as one of the top 500 IT innovators. This honor was unheralded in BBDO's history. Dennis also enjoyed successful years at Golden Books Family Entertainment in various positions and ultimately served as their Chief Information Officer. He is considered one of the leading international authorities in the design of digital media/workflow solutions and is frequently invited to speak, teach, write and participate in major events.

Abstract

How important is it for a CMO to define and own a services framework for a digital supply chain? In the 1990s, we knew that the future of IT was about specialists closely aligned with the business. Now, the CMO and Chief Information Officer (CIO) roles are merging. Their role is to start dynamically managing campaigns. Michael Moon interviews Dennis Pannuto of Aha! Insight Technology to gain insight into these industry shifts.