Correspondence: Rak Bhalla, Senior Marketing Manager, Adobe Systems, c/o Brian Domingo, A&R Edelman, 201 Baldwin Ave., San Mateo, CA 94401 USA. E-mail: rbhalla@adobe.com

¹Rak Bhalla is a senior marketing manager in the Business Productivity Business Unit at Adobe Systems Incorporated. He is responsible for developing marketing strategies and driving marketing programs for the company's desktop and server solutions software in the manufacturing industry. Bhalla has more than 20 years of domestic and international experience in manufacturing, during which he has served in diverse roles, including marketing executive, CAD technician and consultant. He possesses an extensive knowledge of both the high-level and practical challenges manufacturing professionals face while working to increase competitive advantage and bring products to market. Prior to joining Adobe, Bhalla spent 12 years at Autodesk working in several senior-level positions, where he focused on growing the company's presence in the manufacturing market. Earlier, he worked as a CAD/CAM senior applications analyst for ComputerVision/CTI, focused on technical demonstrations, consulting and training. Bhalla has a degree in Mechanical Engineering Technology from Dawson College in Montreal, Quebec, Canada.

Abstract

Michael Moon interviews Rak Bhalla of Adobe Systems, discussing how the Portable Document Format and Adobe's Acrobat software family, particularly Acrobat 3D, help facilitate collaboration in a globally extended work environment.

Note: Subsequent to this interview, but prior to publication, Adobe has renamed Acrobat 3D to Acrobat 9 Pro Extended