Correspondence: Inna Proshkina, InvisibleCRM, 50 Castro street, Ste 120/385, San Mateo CA 94041, USA. Tel: +1 (415) 8397550; E-mails: inna.proshkina@invisiblecrm.com, www.InvisibleCRM.com

¹marketing director of InvisibleCRM, is responsible for the development and performance of the company's overall marketing strategy and corporate communications. She also drives the company's new business development and takes care of partner relations and contributes in numerous ways to the positioning and the promotion of InvisibleCRM's products on the US and European markets. To ensure InvisibleCRM's solid positions, she also collaborates with leading analytical agencies. Prior to InvisibleCRM, Proshkina had worked as a marketing director for Vested Development, a software engineering company. She got her Master of Science degree with honors from the Russian State University of Humanities.

Abstract

The biggest challenge with business applications is actually getting users to use it. Michael Moon spoke with Inna Proshkina of InvisibleCRM on their innovative technology that bridges the gap between corporate systems and productivity tools to drive user efficiency and adoption.