Correspondence: Subhankar Bhattacharya, Media & Entertainment, HCL America, 18301 Von Karman Avenue Suite 590, Irvine, CA-92612, USA. Tel: 949 232 5510; E-mail: sbhattacharya@hcl.in

¹As a Principal with HCL's Media and Entertainment industry vertical, Subhankar Bhattacharya is responsible for shaping multiple "Go To" market solutions for HCL. At the moment, he is spearheading the SOA-based digital media supply chain framework "IMPACT", which will facilitate how companies optimize their investments in digital media and ensure faster go-to-market for new services. In the past couple of years, Subhankar has helped multiple companies in the media and publishing space design and implement digital media solutions for marketing, production and distribution automation. Subhankar is a regular speaker in premier conferences like NAB and ESCA. He has published multiple papers across internal and external publications on digital and physical media supply chains.

Abstract

As marketing organizations begin to migrate value out of the traditional agency and service provider network and into their own operations, how has the web accelerated that migration of value? How has this changed the entertainment industry? We spoke with Subhankar Bhattacharya, Principal of Media and Entertainment at HCL America, on the impact of social networking on marketing operations — and a general look at the future of the marketing supply chain.