TABLE OF CONTENTS
Volume 4, Issue 4 (September 2008)
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Editorial
Editorial
Iris AlRoy Managing Editor
J Digit Asset Manag 4: 171-172; doi:10.1057/dam.2008.32
Cycle Time
What's your digital third-hand strategy? Beyond the Marketing Procedural
Michael Moon
J Digit Asset Manag 4: 173-175; doi:10.1057/dam.2008.33
Interviews
Organizational transformation in a marketing operation: Role of the new CMO — Interview with Beth Weesner and Shawn Mielke of Marketing Transformation Services (MTS)
Beth Weesner and Shawn Mielke
J Digit Asset Manag 4: 176-187; doi:10.1057/dam.2008.29
Innovations and development in the marketing supply chain: Migrating brand creation from passive to direct interaction with the consumer — Interview with Subhanker Bhattacharya of HCL Technologies
Subhankar Bhattacharya
J Digit Asset Manag 4: 188-196; doi:10.1057/dam.2008.31
Operationalizing the progression from prospect to customer to evangelist: How marketing operations supports transparency and trust building in the New World of Web 2.0 — Interview with Gary Katz of Marketing Operations Partners
Gary Katz
J Digit Asset Manag 4: 197-212; doi:10.1057/dam.2008.27
Business intelligence and predictive indicators for the performance-driven organization — Interview with Laura Patterson of VisionEdge Marketing
Laura Patterson
J Digit Asset Manag 4: 213-224; doi:10.1057/dam.2008.25
