Interview

Journal of Digital Asset Management (2008) 4, 239–251. doi:10.1057/dam.2008.17

The future of the digital supply chain — Interview with Skiff Wager of SEW Consulting

Skiff Wager1

Correspondence: Skiff Wager, SEW Consulting Group, 9107 Steinbeck Lane, Knoxville, TN 37922, USA. Tel: +865 560 9329; E-mail: skiff.wager@sewconsulting.net

1has over 30 years experience in the Print and Publishing, Music, and Broadcast and Cable markets for corporations like Xerox, MCA Records, Universal and Scripps Networks. Skiff has been a pioneer in setting the practice standards for global DAM initiatives for many years. He guides both technology and investment companies as an industry expert and has guided the launch of over a dozen digital initiatives. His Practice Group provides support for strategic business planning, investments and resource management for both corporate business units and start-up operations.

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Abstract

Michael Moon interviews Skiff Wager of SEW Consulting on topics around the future of the digital supply chain: the importance of involving business owners first and technology enablers second, as well as the importance of a modular, flexible approach to process management in case business and environmental activities change.

Keywords:

global brand marketing, information architecture, online collaboration, advertising, brand consistency, business process management

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Symposium resources

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A Henry Stewart Briefing for Users of Marketing Analytics: The Art of Getting the Most Out of Advanced Predictive Analytics, 4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK
Schmalenbach Business Review E-Alert