Correspondence: Bill Sheeran, ClearStory Systems, Inc., One Research Drive, Westborough, MA 01581, USA. Tel: +1 508 870 4000

¹spearheads ClearStory's product management and product marketing organizations. His current responsibilities include defining product strategy for the company, directing the technical elements of ClearStory's award winning solutions, managing technology partnerships and developing the channel. Bill has a decade of experience working in emerging technologies, supporting technical sales, marketing and business development organizations for several Enterprise Content Management and Digital Rights Management firms. Bill also has eight years' progressive project management and software development experience, managing corporate IT development teams that designed and deployed client/server applications and systems for a private contract services firm. Bill holds a Bachelors degree in MIS and Finance from University of Massachusetts.

Abstract

ClearStory, having over the last year or so planned and executed the embedding of a business process management engine into their product, has researched developments in the field of workflow automation for marketers and marketing agencies. The growth rates of hosted solutions seem to indicate that in the next 24–36 months, SaaS will take a majority share of the total DAM implementations. Bill Sheeran of ClearStory spoke with us recently on the thinking behind the new direction the DAM industry is taking with respect to collaborative platforms and DAM.