Interview

Journal of Digital Asset Management (2008) 4, 291–297. doi:10.1057/dam.2008.36

Interview with Peter Gallagher of Deloitte Consulting

Peter C Gallagher1

Correspondence: Peter C. Gallagher, Deloitte Consulting LLP, 333 Ludlow Street, Stamford, CT 06902, USA. Tel: 914 494 3038; Fax: 203 705 5049; E-mail: pcgallagher@deloitte.com, URL: www.deloitte.com

1is a seasoned business and information technology professional with 15 years of expertise in the Media & Entertainment Industry. He is experienced in working with C-level clients to diagnose their strategic, operational and technological issues and develop innovative solutions to address them. He is also proficient in large-scale program management and strategic planning. Peter focuses on enterprise content management solutions.

Top

Abstract

In our interview with Peter Gallagher, Senior Manager of Deloitte Consulting, we touch on the many developing areas in marketing encompassed by digital content solutions: digital workflows, production and distribution; new developments in magazine publishing; monetizing social media and user-generated content; and key trends in the broadcast arena.

Keywords:

broadcast DAM, advertising, agency, DRM, rights clearances, licensing

Extra navigation

.

Symposium resources

ADVERTISEMENT
A Henry Stewart Briefing for Users of Marketing Analytics: The Art of Getting the Most Out of Advanced Predictive Analytics, 4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK
Schmalenbach Business Review E-Alert