Correspondence: Al Falaschi, Widen Enterprises, Inc., 6911 Mangrove Ln., Madison, WI 53713, USA. Tel: +1 (608) 443-5461; E-mail: afalaschi@widen.com

¹Audio/Video Product Manager at Widen Enterprises, Inc., leads the product development of audio, video and interactive media handling within Widen's Digital Asset Management (DAM) technologies. Al is also the resident videographer responsible for the production of Widen's audio/video assets for marketing communications and client training.

²Marketing Coordinator at Widen Enterprises, Inc., coordinates many of the marketing communications programs for Widen, including the creation and use of interactive media promoting and educating audiences about Widen's services.

Abstract

An interview with Al Falaschi, Audio/Video Product Manager for Widen Enterprises Inc., providing a look into the production and use of screencast videos, particularly screencast demos for the purpose of educating audiences about the functionality and user interface with software applications. Screencast videos are not only a new and emerging type of digital asset, but are also a perfect use case for digital asset management systems to catalog and publish assets to new media channels and social media outlets for maximum use and discoverability.