Correspondence: Mary Yurkovic, Playboy Enterprises, Inc., 680 N. Lake Shore Drive, Chicago, IL 60611, USA. Tel: +1 312 373 2895; E-mail: maryy@playboy.com

¹With more than 15 years of experience in advertising and publishing, Mary Yurkovic manages Playboy's first corporate digital asset management initiative. Yurkovic is responsible for the implementation and deployment of the Playboy Asset Management (PAM) system. Leveraging her knowledge of color management and digital workflows, she began her career as a graphic designer before becoming an art director. Yurkovic moved into technology when she joined Playboy in 1997. She now draws on all of her varied experience as she creates training tools to migrate users over to the system and document the change management taking place corporation-wide. Prior to Playboy, Yurkovic worked for DDB-Chicago, McKnight/Kurland Design and Consolidated Press, Inc.

Abstract

Four years after Playboy Enterprises, Inc. launched PAM — the Playboy Asset Management system — we speak with Mary Yurkovic, Playboy's DAM Manager. In this article, Mary discusses how Playboy has implemented PAM, integrated PAM with the existing rights asset management system, and supplemented PAM with a top-notch distribution engine to manage workflow for work-in-progress. She also notes the lessons learned in the process by this international multi-channel publishing organization.