Correspondence: Aaron Holm, VP of Development and Integration, Industrial Color, 32 Avenue of the Americas, 22nd Floor, New York, NY 10013, USA. Tel: +1 212 334 3253; E-mail: aholm@industrialcolor.com

¹began his career in engineering audio systems for animated television productions at Nelvana Ltd. His experience spans over 15 years of creative production and technology innovation for the entertainment, media and technology industries. In the mid-1990s, Aaron worked with Getty, modeling digital video ingestion and distribution systems for stock footage. In 1998, Aaron joined Headline Media Group's national broadcasting division to direct IT operations and develop interaction television properties with partners such as Major League Baseball and the National Football League. In 2004, Aaron founded Markham Street Media, a company focused on the development and deployment of advanced digital asset management systems. In 2006, Aaron joined Industrial Color to manage business and software development for its GLOBALedit initiative. GLOBALedit has established the leadership position in digital workflow software, and has led transformative initiatives for clients such as Victoria's Secret, Showtime Networks, NBC Universal and McGraw-Hill Publishing.

Abstract

How has XMP metadata contributed to the integration of image asset workflows for creative and broadcast workflows? The real benefit of XMP is that it removes the need to tightly couple systems, but bridges systems using XMP as a language — to exchange information.