Interview

Journal of Digital Asset Management (2009) 5, 148–158. doi:10.1057/dam.2009.7

Asset management and metadata workflow – An interview with Andrew Gregory of eMedia Concepts

Andrew Gregory1

Correspondence: Andrew Gregory, eMedia Concepts, 300 16th Avenue N, St Petersburg, FL 33704, USA. E-mail: Agregory1162@tampabay.rr.com

1began his 18-year career in digital media services at the beginning of the digital media explosion. At the age of 22 he was a partner of a small advertising agency, Gregory & Wahl, Ltd. The very intense beginnings as the production manager helped mold his knowledge of media production from the ground up, with the workflow in mind. His path has led through the Digital Photography (Sales and Marketing Director for Bartlett Digital Photo), Digital Prepress (Vice President Blackhawk Color) and Digital Asset Management (National Solutions Specialist – WAM!NET, also WebWare Corp – Senior Account Manager) boom. His love for the ever-changing environment of digital workflow processes led him to the rich media/video publishing movement. Gregory's perspective on the convergence of media over the years has afforded him the opportunity to work with all levels of many international organizations. Those include: Discovery Education, AOL, PBS, Rodale Publishing, Glaxo SmithKline, First Union (Wachovia), Ryder Transportation, Lyrick Studios (Barney), Tyson Foods, Scripps Howard (HGTV), The Weather Channel, PBS, Verizon, JC Penney, Sea World, Sam's Club and Stars & Stripes.

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Abstract

Michael Moon interviews Andrew Gregory, of eMedia Consulting on topics around the future of asset management and metadata workflow.

Keywords:

asset management, metadata, workflow, video, broadcast, DAM

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